Simple help for running a small online shop.
Plain-English guides on the money side of selling, with free calculators that do the arithmetic for you. No sign-up.
Featured guide
How much you actually keep from an Etsy sale
Every fee on a worked $46 order, with and without Offsite Ads.
Try it now
Turn a link into a QR code
Type or paste a link and watch the code appear. Like it? Take it to ArdoQR to get a two-colour file you can 3D print.
Latest guides
Written from the questions sellers actually ask.
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Start here
How to start selling on Etsy: a beginner's guide
The whole path from checking your idea to your first listing, photos, pricing and fees, with Etsy's own limits checked.
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Fees
How much you actually keep from an Etsy sale
Every fee on a worked $46 order, with and without Offsite Ads, and the price that still leaves a profit.
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Traffic
Etsy views but no sales: 7 things to check
Seven checks, in order, for a shop that gets visits but no orders, from the conversion math to photos, price and shipping.
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Pricing
How to price Etsy products without losing money
A worked pricing example that covers your costs, your time, Etsy's fees and a target margin, and what a 20% discount really costs.
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Payments
Stripe vs PayPal fees: which costs less?
Both processors compared on a $10, $50 and $200 sale, domestic and international, with the arithmetic shown.
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Freelancing
How to set your freelance hourly rate
Why a $60,000 salary needs a rate near $98 an hour as a freelancer, worked step by step with billable hours, tax and a buffer.
Signature tools
Built by ARDO, each with a name of its own.
Free calculators and utilities
Pick one, type your numbers, get an answer.
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Etsy Profit Calculator
Calculator
What a listing actually nets after fees, materials and ads.
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Freelancer Rate Calculator
Calculator
An hourly rate that survives tax, buffer and unbillable time.
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Stripe Fee Calculator
Calculator
What lands after Stripe's cut, and what to charge to hit a target.
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PayPal Fee Calculator
Calculator
What lands after PayPal's cut, and what to charge to hit a target.
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Rental Property Analyzer
Calculator
Annual cash flow, cap rate and cash-on-cash from ten inputs.
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House Flip Profit Calculator
Calculator
Purchase, rehab, holding and selling costs against resale.
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Small Business Break-Even Calculator
Calculator
The unit count where fixed costs are finally covered.
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Small Store Pricing Calculator
Calculator
Retail price from cost, margin target and overhead.
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Wedding Photography Pricing Calculator
Calculator
Package pricing that accounts for shoot, edit and travel.
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Landscaping Job Quote Calculator
Calculator
A job quote built from crew hours, materials and disposal.
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Contractor Estimate Builder
Calculator
Line items, markup and tax into a client-ready estimate.
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Plumber Missed Call Revenue Calculator
Calculator
What unanswered calls cost a trade business each month.
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Pet Groomer Double-Booking Cost Calculator
Calculator
The real cost of a double-booked slot, per week and year.
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Small Business Finance Kit
Calculator
Margin, runway and funding gap in one pass.
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Image Metadata Cleaner
Utility
Strips EXIF and GPS data out of a photo before you post it.
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vCard QR Generator
Utility
Contact details as a scannable QR and a .vcf file.
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UTM Campaign Builder
Utility
Campaign URLs with consistent, normalised parameters.
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Screenshot to PDF
Utility
Screenshots and photos collected into a single PDF.
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Daily Schedule Builder
Playbook
A day of jobs turned into a printable board, for any mobile crew.
Who makes this
I'm Eduardo Dursi. I build these tools and write these guides on my own, in the open, and I use the tools myself. If something is broken or missing, write to me and I will read it.