ARDOTOOLS · GUIDES
Guides
Plain-English notes for small online sellers, each tied to a tool that does the arithmetic for you.
How much you actually keep from an Etsy sale
Every Etsy deduction on a worked $46 order, with and without Offsite Ads, and the price that still leaves a profit.
Etsy views but no sales: 7 things to check
Seven checks, in order, for a shop that gets visits but no orders, from the conversion math to photos, price and shipping.
How to price Etsy products without losing money
A worked pricing example that covers your costs, your time, Etsy's fees and a target margin, and what a 20% discount really costs.
Stripe vs PayPal fees: which costs less?
Both processors compared on a $10, $50 and $200 sale, domestic and international, with the arithmetic shown.