ARDOTOOLS

Small Store Pricing Calculator

Find a retail price from unit cost, fixed-cost allocation, payment fees, and target margin.

Inputs

Result

Planning estimate only. Replace assumptions with your real costs, contracts, taxes, and market conditions.

How it works

  1. Enter what the item costs you

    Unit cost, plus anything you pay to get it on the shelf.

  2. Add the overhead it has to carry

    Rent, staff and utilities do not pay for themselves.

  3. Set the margin you need

    The price falls out of the margin, not the other way round.

Who this is for

Setting a shelf price

Start from the margin the shop needs rather than from a competitor's ticket.

Reviewing after a cost rise

When a supplier raises prices, this is how far yours has to move.

Planning a discount

See what a 20% promotion does to the margin before you print the sign.

Comparing suppliers

A cheaper unit with worse terms is not always cheaper.

Questions

What is the difference between markup and margin?
Markup is measured against your cost; margin against the selling price. A 50% markup is a 33% margin. Confusing the two is the most common pricing mistake in retail, and it always goes the same way — the shop earns less than it thinks.
How much overhead should each item carry?
One common approach is total overhead divided by expected unit sales. It is rough, but it stops you pricing as though rent were free.
Should the price end in .99?
That is a positioning question, not an arithmetic one. Work out the price you need first, then decide how to present it.