ARDOTOOLS

Plumber Missed Call Revenue Calculator

Estimate monthly revenue leakage from unanswered inbound calls.

Inputs

Result

Planning estimate only. Replace assumptions with your real costs, contracts, taxes, and market conditions.

How it works

  1. Count the calls you miss

    Per week, honestly. Most trades underestimate this badly.

  2. Enter what a job is worth

    Average job value, and how often a call becomes a job.

  3. See the annual figure

    Missed calls are not lost time, they are lost revenue that went to a competitor.

Who this is for

Deciding on an answering service

Compare the cost of the service against the revenue it recovers.

Justifying a hire

Someone answering the phone pays for themselves faster than most people expect.

Choosing hours

Find out what the calls outside your working hours are actually worth.

Reviewing marketing spend

Spending more on ads while missing calls is paying twice to lose the same customer.

Questions

How do I find out how many calls I miss?
Most mobile carriers and VoIP providers show missed-call counts in their app or portal. A week of real data beats a guess.
What conversion rate should I use?
For inbound calls to a trade business, the caller usually already has the problem and wants it fixed, so conversion is high — often well above other channels. Use your own figure if you have one.
Does a voicemail count as answered?
Rarely, for urgent trades. Someone with a leak calls the next number on the list rather than leaving a message. Treat voicemail as missed unless you know otherwise.