ARDOTOOLS

Coach Landing Page Copy Builder

Generate a concise landing-page copy structure for a coaching offer.

Offer

Page copy



  

    
How it works

    
    
      
  1. 
        
    Name the problem you solve
    
        
    Specifically, in the words a client would use.
    
      
    2. 
      
  2. 
        
    Set out the offer
    
        
    What they get, how it works, and what it costs.
    
      
    3. 
      
  3. 
        
    Add proof and a single action
    
        
    Evidence it works, then one thing to do next.
    
      
    4. 
    

  


  

    
Who this is for

    

      

        
Launching a practice

        
A first page that says what you do without jargon.

      

      

        
Testing an offer

        
Rewriting the page is the cheapest way to test positioning.

      

      

        
A specific programme

        
One page per offer converts better than one page for everything.

      

      

        
Tightening an existing page

        
Most coaching pages describe the coach rather than the client's problem.

      

    

  


  

    
Questions

    

      
What is the most common mistake?

      
Leading with credentials. Visitors are looking for their own problem described accurately; qualifications matter once they believe you understand it.


      
How many calls to action should a page have?

      
One, repeated. A page offering a call, a download and a newsletter gets fewer of all three.


      
Should I show the price?

      
Showing it filters out people who were never going to buy, which saves both sides time. Hiding it makes sense mainly when the price genuinely varies by engagement.